The LORD Channel Partner Model Hi, I’m a LORD Channel Partner! You’re a what? I know, it’s a weird way to start a conversation with an engineer trying to solve a critical vibration isolation issue. The introduction always happens with a smile and then is usually followed by a discovery conversation. Modus Advanced, Inc. has been a trusted LORD Channel Partner for over 25 years. Over the years the program has been optimized into a finely tuned system designed to bring LORD’s engineering and problem-solving skills to local customers via a collaboration with their Channel Partners. Together we help customers specify the correct high-performance rubber-to-metal bonded vibration isolators and then Modus® adds further value by stocking the parts in Livermore, CA for immediate delivery. Yes, of course, we love it when customers provide forecasts of their potential demand and place blanket orders!
Modus Advanced is a diversified company who helps take Original Equipment Manufacturers (OEMs) from Idea to Ignition™ by converting high-performance materials into finished products. We solve challenging engineering issues through the use of EMI shielding; die-cut gaskets; microwave absorbers; noise vibration and harshness products; custom molded rubber and thermal interface materials.
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How does our 25-year history of collaboration with LORD Corporation benefit our Partnership Accounts? Put another way, why would you simply order direct without bringing in the 25-years of cooperation and know-how developed during this long-standing relationship? Are you really saving time and money? Let’s check out this assumption and see if it passes the fallacy or fact test!